I’m passionate about creating things that can used with value to the user, but I also love the process that builds to a project, the journey of discovery. You can find out more about my process, my career so far and other bits and bobs below.About
The products I design ultimately have an end point, the user. The research and testing that go into development of my projects are just as important as how the final product looks.
The design is the touch point for the user, it determines how the user will feel about the product, for me it involves creating intuitive experiences that are impactful but align with brands in an effective manner.
One fundamental thing that bookends a digital design project is research, to make sure I’m aligning my design with the needs of the user I surround myself with as many insights as I can to design the shape of the product.